Aperture/ăp′ər-chər/
Noun: "A device or opening through which light travels, especially the variable opening by which light enters a camera."
Aperture takes its inspiration from this simple principle of not flooding the product with too much light. We believe that good quality digital products are lean, clean, and are not over-exposed or have uneccessary features. Underpinning this philosophy are our following core values. We believe that by focusing on these values, we will create digital products that are not only good for our clients and their customers, but are good for society more broadly.
Performance by default
Our number one priority is to ensure your applications are fast and responsive, and perform their intended functions well. We also practice good coding standards to keep your codebase clean and maintainable, which helps with performance and scalability.
Accessibility and inclusion by default
We follow well established design principles to ensure our sites are accessible, and quality assure them to assess what can be improved. We believe sites and applications can both look good and function in ways that allows everyone to access them, no matter what their internet speed, device, or requirements.
Green by default
We mitigate the environmental impact of our digital products through simple measures. We use green hosting providers and ensure back ups take account of changes only. We take care of image and media file sizes, use efficient coding, and optimise database queries.
Private and secure by default
Digital privacy is a right. We do not use cookies or trackers, and we do not sell your data to advertisers. For security, we use regulatory compliant technologies, and can set up user access and authorisation on databases. All of our business is conducted on platforms which regularly run virus and malware scans, and which regularly backup data.
Communication
At the heart of every strong relationship is communication. We are open and transparent about our processes, timelines, and costs. We will keep you informed at every stage of the project, and will answer your questions or address your concerns. This means that if we do not feel we can service your demands, we will not take the job.
Open Source
We use open source solutions where possible. This means that you can be sure that your data is not being sold to third parties and can be assured that your digital products are built in ways that don't have vendor lock-in. The open source community provides a wealth of resources, allowing the greatest flexibility for designing your user interfaces.
If you're still not sure about the value of hiring a designer, read our articles below. They cover some of the key differences between using a WYSIWYG editor and hiring a professional designer, as well as the design process itself.
13,680
Carbon Savings
Number of phone charges that use the same CO2 as our annual savings through being supplied by Ecotricity.
0
Data
The number of trackers we use, and total quantity of your data that we sell. Your data is your data.
100%
Green hosting
We host all our services with Krystal, a 100% renewable energy supplied hoster, who use highly efficient data centres.
Good service should be for everyone. If your organisation is a small startup or charity we can get you online with a website that is simple to maintain, affordable, and effective. Ask about our startups and non-profits discounts.